Cashrewards has launched in-store.

We're giving you Cashback on your purchases every time you shop In-Store. This is available to Cashrewards Members*.

In case you’ve missed it,  Levi's was the first denim company in the whole world. Founded in San Francisco in 1853, Levis Strauss & Co were committed to producing denim that would double up as durable workwear. Twenty years later, the blue jean was born.

We’re fuelled by innovation and creativity. On The Edge celebrates local creatives and their unique talents. To celebrate the launch of our On The Edge campaign, we sat
down with our featured creatives to talk to them about the importance of their work.
Remember their names, remember their come up.

Through strong vocals and charismatic lyricism, Melbourne’s own ALLIPHA is the new vintage. Projecting soul and honesty into her work, ALLIPHA is a musical powerhouse.

You can read ALLIPHA’s interview here, and follow her musical
journey on Instagram: @IAMALLIPHA

We caught up with Amy on a quiet morning at Yarraville’s Sun Theatre and spent time chatting about film. Cinematography is Amy’s hobby and occupation all wrapped in one. If she’s not shooting material, she’s probably talking about it. The quality of Amy’s work is
a testament to her passion.

To read Amy’s interview, click here. For the latest on her work, follow @indoorfountains on Instagram.

Making waves as a producer, DJ and event curator, Christian is booked and busy.
In between studying and working, you can catch Christian playing shows on
the regular in Melbourne.

We caught up with Christian before his killer set at Lets Vibe’s Block Party to chat all things music, you can read the interview here. Keep up to date with Christian’s shows on Instagram at @chrstndean

On behalf of our team and our customers, we are donating equally to Red Cross Disaster Relief and Recovery Fund, Wild Life Victoria and Beyond Blue to support the crisis response.