Blog

Covid-19 update
OUR NEXT MOVE: INTRODUCING LACOSTE
We’re kicking off Autumn with our strongest play yet - introducing Lacoste to selected edge clothing stores and online. To help make our next move, we met up with Manny Müla, a Melbourne based musician and songwriter.
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[ON THE EDGE x SAMSARUH]
Ahead of the launch of her new singe "I Am A Woman", release on International Women's Day, we spoke to Samsaruh about songwriting, musical expression and the women in her life who inspire her to live creatively.
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Silent Theory

Fresh off the back of celebrating their 10th birthday in 2019, the local legends at Silent Theory have dropped a huge range to get you prepped for Autumn 2020. 

Originating from the south coast of Melbourne, this latest release from Silent Theory delivers comfort without compromising on style.

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CASHREWARDS

Cashrewards has launched in-store.

We're giving you Cashback on your purchases every time you shop In-Store. This is available to Cashrewards Members*.

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ON THE EDGE X littleshit
ON  THE EDGE X 1itt1eshit Meet Dan, aka Little Shit, a passionate young rider from Victoria who isn’t afraid to try new things with his fixie. Eager to ride wherever possible, we caught up with Dan in Melbourne at some...
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It's Mint to be...
The FLORAL LOVE capsule from Jorge clothing has arrived in stores & online. Capturing the ditsy floral trend and combining it with the coolest shade to come into your closet. Jorge Clothing's best selling silhouettes will continue to be your...
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Class Is In Session: #LEVISLESSONS101
In case you’ve missed it,  Levi's was the first denim company in the whole world. Founded in San Francisco in 1853, Levis Strauss & Co were committed to producing denim that would double up as durable workwear. Twenty years later, the blue jean was born.
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ON THE EDGE
We’re fuelled by innovation and creativity. On The Edge celebrates local creatives and their unique talents. To celebrate the launch of our On The Edge campaign, we sat
down with our featured creatives to talk to them about the importance of their work.
Remember their names, remember their come up.
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PANIA
Destined for greatness, Pania is an artist from Melbourne’s west. Pania’s world
revolves around writing music, singing and conveying identity through style.
To read Pania’s interview, click here. For major style inspo and to stay up to date with
Pania’s music, follow @PANIAHIKA on Instagram.
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PRINCE
From the west-side of Melbourne, Prince is a Congolese-Australian musician and producer. A free-spirited creative at the core. Prince fuses genres and breaks barriers, representing the 30side and YKM Topboyz.
 Find out more about Prince by reading his interview here. To check out what he’s
up to, follow him on Instagram: @_kingsson
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ALLIPHA

Through strong vocals and charismatic lyricism, Melbourne’s own ALLIPHA is the new vintage. Projecting soul and honesty into her work, ALLIPHA is a musical powerhouse.

You can read ALLIPHA’s interview here, and follow her musical
journey on Instagram: @IAMALLIPHA

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AMY

We caught up with Amy on a quiet morning at Yarraville’s Sun Theatre and spent time chatting about film. Cinematography is Amy’s hobby and occupation all wrapped in one. If she’s not shooting material, she’s probably talking about it. The quality of Amy’s work is
a testament to her passion.

To read Amy’s interview, click here. For the latest on her work, follow @indoorfountains on Instagram.

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CHRISTIAN DEAN

Making waves as a producer, DJ and event curator, Christian is booked and busy.
In between studying and working, you can catch Christian playing shows on
the regular in Melbourne.

We caught up with Christian before his killer set at Lets Vibe’s Block Party to chat all things music, you can read the interview here. Keep up to date with Christian’s shows on Instagram at @chrstndean

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Our Commitment
On behalf of our team and our customers, we are donating equally to Red Cross Disaster Relief and Recovery Fund, Wild Life Victoria and Beyond Blue to support the crisis response. 
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